I author the research, design the experience, and ship the production code.
Ahmad Bilal, product design engineer & researcher. I'm Pakistan-based and work remotely with teams worldwide. Lead Researcher & Product Designer at Articos (an AI user-research platform). Previously Principal Product Designer at AutoLeap, and earlier Strategyn, Careem, and Ernst & Young.
What I do
I work at the seam of research, design, and engineering. As Lead Researcher & Product Designer at Articos, I authored the underlying research, designed the experience, wrote the production code, and set the initial positioning. I'm not the founder. The throughline across every role is the same. I turn ambiguous, high-stakes problems into interfaces, and into evidence, that teams can trust.
Before Articos I was Principal Product Designer at AutoLeap, a $250M+ B2B SaaS for North-American auto-repair shops. Systematic research grew ACV +20% and lifted NPS +15 points. It also cut churn 23%. Earlier I designed Jobs-to-be-Done curriculum and research tools at Strategyn, rebuilt support tooling for 3,200+ agents at Careem (Uber), and advised on Saudi Arabia's Vision 2030 at Ernst & Young. I hold a BS in Software Engineering from the University of Management and Technology. I build in React, TypeScript, and Python.
Purpose
To advance perspectives by bringing systems thinking and people to the centre of everything I do. I treat problems as opportunities and manage change toward a better system state.
Principles
Elsewhere
LinkedIn · GitHub · Dribbble · IEEE (PSL paper) · ORCID · Google Scholar · Wikidata · Research · Articos
// entity verified across LinkedIn · GitHub · ORCID · Google Scholar · Wikidata